- Innovation is the sources of our development and keeping IFE vitality. Innovation does not only refer to technology, but it also is comprised with management, conception, marketing and products.
- Faithfulness is the foundation by management team and mutual benefit base with our business partners. Faithfulness is attitude between staffs, IFE and our suppliers, our business partners and IFE.
- Efficiency reflects whole company operating performance instead of production only; any mismanage process will directly impact the entire efficiency.